Cooper Journal: Video of Kim Goodwin speaking about how to integrate interaction, visual and industrial design at IxDA NYC
Posted by Chris in Interaction Design, User Experience Design
Kim Goodwin from Cooper spoke at an IxDA event in New York about integrating visual design and interaction design. At Cooper, they feel pretty strongly that these should be treated as two distinct disciplines as they haven’t found anyone that can be really good at both. For those of you not familiar with Kim Goodwin, she is the author of my favorite book about building digital products Designing for the Digital Age: How to Create Human-Centered Products and Services. If you are a product manager or anyone else actively involved in product development, buy this book and read it!
Be sure to read more about this presentation at: Cooper Journal: Video of Kim Goodwin speaking about how to integrate interaction, visual and industrial design at IxDA NYC
About the presentation:
Interaction design, visual design, and industrial design are distinct disciplines for good reason: Each excels in different ways. Interaction designers must be good at imagining structure and flow, which requires strong analytical skills and a high degree of rigor, especially for complex systems. Visual designers and industrial designers are masters of visual and physical usability but are also masters of emotion: They know how to evoke caution, attract attention, and instill desire for a product at first glance. Users have just one experience of a product, though. All three aspects of the design must work in concert, or the product will fail to satisfy. Integration of the three disciplines is a central theme of Kim’s new book, Designing for the Digital Age.