Jul
21
Antonella Breaths Life into the Ford Fiesta
Posted by Chris in Design Thinking, Interaction Design, User Experience DesignANTONELLA is an attractive 28-year old woman who lives in Rome. Her life is focused on friends and fun, clubbing and parties.She is also completely imaginary.
A New York Times article on how Ford used personas to create the Ford Fiesta: Before Creating the Car, Ford Designs the Driver.

