ANTONELLA is an attractive 28-year old woman who lives in Rome. Her life is focused on friends and fun, clubbing and parties.

She is also completely imaginary.

A New York Times article on how Ford used personas to create the Ford Fiesta: Before Creating the Car, Ford Designs the Driver.

This entry was posted on Tuesday, July 21st, 2009 at 4:11 pm and is filed under Design Thinking, Interaction Design, User Experience Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.